how do visitors enter my site?
Usually people enter your site through many different pages, not just the main page. Web-Stat shows you what percentage of your total traffic enters through each one of these entrance pages for the current month. Previous months data is available from the archive bar above the report.
Entrance pages can be listed in different ways (use the menu above the report):
- using their URL (www.yoursite.com/page1.html)
- using the page title as it appears in the page's HTML header
- using a name that you specify yourself (see how to name pages)
The Monthly Entrance Pages report also includes, for each one of your entrance pages:
- Time on Site. This measures visitors engagement with your site and goes hand-in-hand with the average visit depth metric (below). Usually the higher the average time on site, the better.
- Visit Depth. The depth of a visit is the number of pages a visitor saw during his session on your site. Like time-on-site, it is a measure of visitors engagement with your site. Usually the higher the average visit depth, the better
- Bounce Rate. The bounce rate is the percentage of visitors who come to your site and leave after seeing only one page. In the case of bounce rates, lower is better. A low bounce rate indicates that (1) your landing page is good at engaging the user and retaining his attention and (2) the referrer traffic is targeted to what your site offers. In other words people did not find you by mistake and clicked back: they were indeed searching for the information you make available.
- Conversions. The conversions for people entering through that particular page, as raw numbers or as color-coded percentage of the traffic. To display the conversions menu, click on the check mark in the top menu bar.
The three metrics above are very important in comparing the quality of your entrance pages. In general, the higher the average visit depth and time on site, and the lower the bounce rate, the better the entrance page was at capturing the interest of a visitor. On the contrary, a poorly designed entrance page will generate high bounce rates, low visit depths and low time-on-site (note that this is true in general, but there are special cases where it could be argued that a high visit depth/time-on-site is not a good thing as it might indicate that visitors have difficulty finding the information they are looking for
For your convenience, the time-on-site, visit depth, bounce rate and conversion percentage columns are color-coded to identify deviation from the site's average. Pink cells indicate results worse than average while green cells indicate results better than average. The deeper the color the greater the deviation from average. Some cells are colored yellow, meaning that there is not enough data to make them statistically relevant.
Note that you can also view the entrance pages for individual visitors from the visitors details report, available from the main stats menu: