You start by specifying a string that is found in the URL for which a conversion must be counted, you then associate a conversion number to that string.
You continue with another string for another type of conversion, and so on and so forth.
When a page load, Web-Stat will look at its URL and compare it with the strings you entered, one by one, in order. If it finds a match then we will consider this page view to be a conversion of the number you specified.
Example
| /shop/view_product | conv 1 |
| /shop/view_collection | conv 1 |
| /shop/cart | conv 2 |
| /shop/checkout | conv 3 |
| /shop/payment_processed | conv 4 |
| /newsletter/signup | conv 5 |
Note: you can define up to 10 URL matching strings with the method above. It should be plenty for most people. If you need more please see this document