Define your conversions

isolate users who perform certain actions

Conversion tracking allows you to isolate visitors who reach certain pages in your site. You are saying 'if a visitor reaches this particular page, let me know and make this visit stand out in the stats'. You can also opt to receive an automated email each time a conversion of a certain type is detected on your site (see 'conversions by emails' in the 'Email & Text Notifications' section of the Settings Panel to set up).

You can track up to 5 different types of events. For example: you could set a conversion of type 1 when a visitor uses your 'contact us' form, a conversion of type 2 when a visitor signs-up for your newsletter and finally a conversion of type 3 if the visitor reaches the sale confirmation page.

To define your conversions, use the 'CONVERSIONS MONITORING' > 'Define conversions' section of the Settings Panel:

You start by specifying a string that is found in the URL or the pge title (or the page name if you named your page) for which a conversion must be counted, you then associate a conversion number to that string.

You continue with another string for another type of conversion, and so on and so forth.

When a page load, Web-Stat will look at its URL and compare it with the strings you entered, one by one, in order. If it finds a match then we will consider this page view to be a conversion of the number you specified.

Example

Note: you can define up to 10 match strings with the method above. Since you can track up to 5 events, it means that you can use different strings or URLs to track the same type of event (in the example above we have /shop/view_product and /shop/view_collection both generating a conversion of type 1). It should be plenty for most people. If you need more fine-grained control when defining conversions please see 'Method 2' in this document.

Need help? Have questions? Write to us and we'll get right back to you!