Conversion Tracking

Isolate visitors who perform specific actions

What is it?

Web-Stat can track and isolate those of your visitors who reach certain designated pages on your site: the conversion pages.

A conversion page is a page on which you are trying to drive traffic: for instance a subscription confirmation page, or a sale confirmation page. The goal of your site is to take visitors in, and guide them through until they ultimately convert. A conversion is recorded when the visitor reaches the conversion page.

Once you have designated which pages are conversion pages (see below) we will keep track of all the conversions for you automatically, you will then be able to see not only which referrers bring traffic to your site, but more importantly, using the 'conversions' report, which referrers bring conversions to your site.

You can also see individual conversions in the Live Visitors report, which lists all your recent visitors in real-time. All converted visitor have their 'status' column highlighted with a color specific to the type of conversion. You can also use filters in this report to display only the visitors who converted.

Finally, you will also be able to see which entrance pages convert the most, as well as which browser, OS and screen sizes.

Please read below for instructions on how to implement Conversion Tracking onto your site.

We present Conversions in different ways:

Conversions over time for the entire website:

Tracks the number of conversions of each type (1 through 5) over time. Conversions over time can be accessed from the main stats menu > TRAFFIC OVER TIME

Conversion rates per referrer:

This helps you figure out if some referrers are sending you bad traffic compared to others. Do you need to re-evaluate relationships with sites that are not sending you high quality traffic? Are your email, affiliate, other marketing campaigns yielding high conversion rates? This metric will help you answer these questions. Conversions per referrer can be accessed from the main stats menu > TRAFFIC ORIGIN > Referrers (click on the checkmark icon in the menu bar to display the conversions), and from the main stats menu > NAVIGATION > Conversions

Conversion rates per entrance page:

People may enter your site through a variety of pages ; the conversion rate per entrance page helps you figure out which pages are good at leading visitors to a conversion action. If a page has a low conversion rate, you need to evaluate its contents: is it optimally organized? Does it contain the right calls to action? Conversions per entrance page can be accessed from the main stats menu > NAVIGATION > Entrance Pages

Conversion rates per browser/operating system/screen size:

People access your site with a variety of equipments ; the conversion rate per equipment reports (browser/OS/screen size) allows you to spot equipments for which your site is not optimized. Do you see a low conversion rate from Opera on Mac? Then you may need to view your site under that configuration to see what might be the matter. This is especially important when looking at screen sizes. Are there a bunch of screen sizes for which conversion rates drop? If yes, simulate that screen size with your browser and see if your site is rendering properly. Chances are it is not. Conversion rates per equipment can be accessed from the main stats menu > EQUIPMENT USED

Conversions for individual users:

All converted visitor have their 'status' and 'click-path' columns highlighted with a color specific to the type of conversion. You can also use filters in this report to display only the visitors who converted. Conversions for individual visitors can be accessed from the main stats menu > DETAILS VISITORS


Setting up Web-Stat Conversion Tracking on your site