Conversion Tracking

Isolate visitors who perform specific actions

Web-Stat can track and isolate those of your visitors who reach certain designated pages on your site: the conversion pages.

A conversion page is a page on which you are trying to drive traffic: for instance a subscription confirmation page, or a sale confirmation page. The goal of your site is to take visitors in, and guide them through until they ultimately convert. A conversion is recorded when the visitor reaches the conversion page.

Once you have designated which pages are conversion pages (see below) we will keep track of all the conversions for you automatically, you will then be able to see not only which referrers bring traffic to your site, but more importantly, using the 'conversions' report, which referrers bring conversions to your site.

You can also see individual conversions in the Live Visitors report, which lists all your recent visitors in real-time. All converted visitor have their 'status' column highlighted with a color specific to the type of conversion. You can also use filters in this report to display only the visitors who converted.

Please read below for instructions on how to implement Conversion Tracking onto your site.

Setting up the Web-Stat tracking code on your site

Conversion tracking requires that you specify the conversion page that a visitor must reach in order to generate a conversion (for instance a sale confirmation page). You can make any page a conversion page as follows:

Web-Stat allows you to track up to five different conversion events (for instance the creation of a free trial account would be a conversion of type 1, the confirmation of a purchase would be a conversion of type 2 and the signing up to your newsletter would be a conversion of type 3). You can define these like this:

  • On the free trial confirmation page, use wtsh[conversion_number]='1';

  • On the purchase confirmation page, use wtsh[conversion_number]='2';

  • On the newsletter confirmation page, use wtsh[conversion_number]='3';

Once that is done, all the different conversions will be tracked automatically.