Understanding the Click Flows Report

PLUS plans and above

Pathways (Lines): Each line represents the sequence of pages visited by users, starting from their entry point and following their journey through your site.
Nodes (Boxes): Each node corresponds to a page in the user's journey. The size of a node reflects how many users visited that page.
Exits: Points where users left your site are marked clearly, allowing you to identify drop-off locations.
Hover Details: When you hover over a node or connection, detailed information is displayed, such as:
- Over a node: See the total number of users arriving at and leaving from that page.
- Over a line: View the number of users transitioning between two specific pages.

Understand User Journeys: See the exact paths users take through your site, from entry to exit.
Identify Common Pathways: Highlight pathways users frequently take, helping you evaluate their efficiency.
Spot Drop-Off Points: Pinpoint where users commonly exit your site.
Assess Conversion Paths: Track whether users are following expected pathways to reach key conversion points.

Traffic Relationships: Unlike Navigation Flow, Click Flow focuses on sequences rather than page relationships or aggregated traffic volume.
Timing or Page Duration: The report does not include information about how long users spent on each page.

Track Conversion Funnels: Ensure users are following the desired path to important actions, such as purchases or signups.
Simplify Long Journeys: Identify and optimize overly complex pathways that could lead to user frustration.
Fix Leaks: Address common exit points along key user pathways to improve retention and goal completion rates.

Improve Conversion Rates: By analyzing pathways, you can optimize key journeys to ensure users reach conversion points more effectively.
Fix Problematic Paths: Identify and address unexpected drop-offs or long, inefficient journeys.
Test Navigation Changes: Evaluate the impact of updates to your site structure on user behavior and pathways.
Personalize User Experience: Understand how users interact with your site to tailor navigation and content to their needs.

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