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Page views per visits over time

understanding the page views per visit ratio

What is it?

The page views per visit ratio is the numbers of pages viewed on your site during an average visit.

A high value is a sign that your site captures your visitors interest (a visitor who spends more time on your site and goes deeper inside will generate more page views than an visitor who just glanced at the home page and left). In that respect, this report is the opposite of the bounce rate report.

Note that there is no 'right' value for the page views per visitor ratio. It is used to compare traffic patterns over time on a given site. For instance, if you redesign your navigation and the page views per visitor ratio suddenly drops, then it is a sign that your visitors may be confused and unable to navigate the new site. Seeing that report drop is an alarm bell telling you that something might be wrong.

A poor or dropping page views per visit ratio can be caused by two general factors:

  • Poorly targeted traffic: People come to your site but they are not looking for the service/product you are offering so they leave. Site design is not an issue in this case. The marketing strategy is what needs to be adjusted.

  • Poorly designed entrance page: People come to your site for the right reasons but the page they see upon arrival does not do a good job of convincing them to stay. They take a look, then leave. In this case, page design is what must be addressed.

We measure your page views per visit ratio in four different ways:

Daily page views per visit ratio for the entire website:

Have you made changes to your site recently? If your page views per visit ratio goes up afterwards it's a sure way to confirm that the changes are having a positive impact and that your site is better at retaining visitors. Daily bounce rates can be seen in the daily traffic reports when accessed from the main stats menu

Page views per visit ratio per referrer:

This helps you figure out if some referrers are sending you bad traffic compared to others. Do you need to re-evaluate relationships with sites that are not sending you high quality traffic? Are your email, affiliate, other marketing campaigns yielding high page views per visit? This metric will help you answer these questions. Page views per visit ratio per referrer can be seen in the referrer summary report when accessed from the main stats menu

Page views per visit ratio per keyword:

The page views per visit ratio rate per keyword tells you what keywords are helpful in bringing traffic inside your site and which keywords should be avoided. You should pay special attention to this metric if you are bidding for keywords on pay-per-click search engines. Page views per visit ratio per keywords can be seen in the keyword summary report when accessed from the main stats menu

Page views per visit ratio per entrance page:

People may enter your site through a variety of pages ; the page views per visit ratio rate per entrance page helps you figure out which pages are good at retaining traffic and introducing the visitor into the site, and which ones are leading them away. If a page has a low page views per visit ratio, you need to evaluate its contents: is it optimally organized? Does it contain the right calls to action? Page views per visit ratio per entrance page can be seen in the entrance pages report when accessed from the main stats menu

All our time charts have the following features:

  • charts can be exported in different formats (Image file, Excel)

  • charts can be printed

  • charts can be emailed

  • you can schedule any chart to be emailed to you automatically at regular intervals

  • you can embed a live version of any chart into your own web site

  • you can bookmark a quick link to any chart. A quick link allows you to see the chart directly without any need to log in. Use it for yourself or to share the chart with a third party.